Many problems relating to deteriorating ecosystems are suspected of being caused by a general under-appreciation of the enormous economic value of biodiversity and ecosystem services. This is, an under-appreciation by: the general public; by industries; by government planners; and by policy makers. Studies therefore, should be encouraged that demonstrate to such target groups the values of biodiversity in convincing, economic and socio-environmental terms. These studies should then be widely publicized through the activities of ARCBC, related institutions and the media. |
